BTL activations
Where Brands Meet People
Turning
Crowds Into Customers
BTL refers to on-ground, high-engagement marketing activities that directly connect a brand with its audience. Unlike mass advertising, such as TV or hoardings, BTL focuses on face-to-face interaction, targeted outreach, and real-time brand experience.
It includes activities like roadshows, LED van promotions, canopies, sampling drives, kiosks, mall promotions, and community engagement events.
At Amrit Enterprises, we believe powerful marketing doesn’t just talk, it interacts.
Our Below-The-Line (BTL) Activities are designed to engage audiences face-to-face, creating real-time brand experiences that inspire recall, trust, and conversion.
From government awareness drives to corporate roadshows, we design activation campaigns that build emotional connections and brand loyalty. Every campaign is designed to reach the right audience, at the right place, in the most impactful way.
Our BTL Activations Network Covers
Display & Visual Branding Setup
From cut-outs and standees to kiosks and canopies- we create high-visibility branding spots that instantly catch attention and enhance recall.
Ground Events & Public Engagement
We activate your brand on the streets, in markets, and public zones with roadshows, demos, and interactive outreach activities that attract real audiences.
Full Campaign Execution Support
We manage everything end-to-end: planning, manpower, logistics, permissions, and timely reporting to ensure your campaign runs smoothly and delivers results.
Let’s Activate Your Brand Story
Partner with Amrit Enterprises to create BTL campaigns that don’t just advertise, they engage, connect, and leave a lasting impression.