High-impact visibility for India’s premier defence showcase

Defence Expo 2020

Project Overview

Defence Expo 2020 was one of India’s most significant global defence exhibitions, hosted in Lucknow, Uttar Pradesh, from 5th to 9th February 2020. The event brought together international defence manufacturers, policymakers, armed forces, and strategic partners on a single platform, reinforcing India’s vision of “Make in India” in defence manufacturing.

The primary objective was to create large-scale public awareness, ensure smooth visitor navigation, and amplify the global stature of the event across the city. The campaign also aimed to project Uttar Pradesh as an emerging defence manufacturing hub while maintaining protocol-driven communication aligned with government standards.

OUR PURPOSE

Amrit Enterprises was entrusted with executing high-visibility outdoor and on-ground branding solutions across key zones in Lucknow. Our responsibility extended beyond visibility, it was about precision, compliance, and flawless execution for a high-stakes international event.